Custom Branding Questionaire

Hey there! I am so excited to work with you and bring your brand to life! Please fill out the attached form below and we will get rocking!

First Name

Last Name

About Your Business

What is your business name, and is there a story behind it?

Briefly describe what your business does.

What products or services do you offer?

What is your mission statement (or what do you want it to be)?

Where do you see your business in 3–5 years?

What impact do you want your brand to make on your industry or community?

Who is your ideal customer? (Demographics, lifestyle, values)

What emotions or experiences do you want your audience to associate with your brand?

Who are your top competitors, and what sets you apart from them?

What three words best describe your brand’s personality?

How do you want people to feel when they interact with your brand?

Do you currently have a logo, color palette, or fonts you’re using? If so, what do you like/dislike about them?

Are there colors you want to avoid?

Do you prefer a wordmark (text-based), symbol/icon, or a combination for your logo?

Share 3–5 brands you admire visually. What do you like about them?

Where will your branding be used most often? (Website, social media, packaging, print, merchandise, signage, etc.)

Do you need guidelines for photography style, icons, or illustrations as part of your branding?

Do you need a tagline or messaging support alongside your visual identity?

Are there cultural, personal, or industry-specific elements you’d like represented in your branding?

What branding elements are non-negotiable for you?

Is there anything else I should know that would help me capture the essence of your brand?

Thanks for submitting! We will be in touch very soon!